--- title: About Ken Smith | Fractional Head of Demand Gen | Allyance description: I'm Ken Smith, a fractional Head of Demand Generation for B2B SaaS. 15+ years building pipeline, hands-on in HubSpot, paid media and the sales handoff. --- [Skip to content](https://www.allyancemarketing.com/en/about-ken-smith-fractional-head-of-demand-gen-allyance#main-content) [![Allyance Marketing](https://www.allyancemarketing.com/hs-fs/hubfs/allyance-horizontal-closer-preview.png?width=2000&height=557&name=allyance-horizontal-closer-preview.png)Homepage](https://www.allyancemarketing.html/) - [Services](https://www.allyancemarketing.com/services-hubspot-consulting?hsLang=en) - [Pricing](https://www.allyancemarketing.com/en/pricing-fractional-demand-generation-allyance-marketing?hsLang=en) - [Blog](https://www.allyancemarketing.com/blog?hsLang=en) - [About](https://www.allyancemarketing.com/en/about-ken-smith-fractional-head-of-demand-gen-allyance) Go to Free Assessment - [Services](https://www.allyancemarketing.com/services-hubspot-consulting?hsLang=en) - [Pricing](https://www.allyancemarketing.com/en/pricing-fractional-demand-generation-allyance-marketing?hsLang=en) - [Blog](https://www.allyancemarketing.com/blog?hsLang=en) - [About](https://www.allyancemarketing.com/en/about-ken-smith-fractional-head-of-demand-gen-allyance) Go to Free Assessment # We fix pipeline engines for small businesses  Allyance Marketing provides demand generation and revenue operations services. We have over 15 years of HubSpot, marketing, sales, service, and content hub experience.  ![Maroon HubSpot Dashboard Hero Illustration](https://www.allyancemarketing.com/hs-fs/hubfs/Maroon%20HubSpot%20Dashboard%20Hero%20Illustration.png?width=1983&height=793&name=Maroon%20HubSpot%20Dashboard%20Hero%20Illustration.png "Maroon HubSpot Dashboard Hero Illustration") ![Corporate Growth Analytics Dashboard](https://www.allyancemarketing.com/hs-fs/hubfs/Corporate%20Growth%20Analytics%20Dashboard.png?width=1499&height=1049&name=Corporate%20Growth%20Analytics%20Dashboard.png "Corporate Growth Analytics Dashboard") ## My Story I've spent 15+ years in B2B demand generation, on both sides of the table. In-house, I was Director of Marketing at Koncert, a sales acceleration platform, during a period of 400% revenue growth. At Breezeline, I managed a $3M annual paid media budget, doubled lead-to-opportunity conversion on 18,000+ business leads a year, and helped grow enterprise segment revenue 20% with targeted ABM. As a HubSpot consulting firm, we've onboarded dozens of small business customers. We saw the same pattern again and again: companies paying for HubSpot and agencies, with nobody owning the pipeline number. Allyance Marketing provides strategic leadership and operational expertise to fix leaks in your demand-generation pipeline.  As an outsourced, fractional provider, we can support your team for less than the cost of a full-time executive. ## How we work ### Pipeline, not activity We report on pipeline created, sales-accepted opportunities and cost per opportunity. Not impressions or MQL counts. ### Hands on the work We rebuild the lead scoring, create the workflows, and create the dashboards and analytical reports for your team. ### Straight answers. If a channel isn't paying off, I'll tell you to cut it. If you don't need me yet, I'll tell you that too. ### Align to sales Definitions, scoring and handoff rules get built with your sales team, so they actually get used. ### Supervise staff and contractors I'll mentor your junior team mentors, and pitch in with hands-on work when needed. I'll also manage and select contractors. ### Use AI to accelerate pipeline Create engaging content in seconds. Generate blog posts, social media captions, and automate workflows Who I work with Small businesses and organizations, usually between $2M and $15M ARR, with a sales team, a product customers buy, and a need for more qualified pipeline. Most run HubSpot, but I can work with Salesforce and other marketing automation tools. **Probably not a fit:** companies still searching for product-market fit, consumer brands, biotech/pharma, medical device, or teams that need a full rebrand rather than pipeline. Current and Past Clients Adaptive Corp. Bio-Key Bridgespan Inbound AV NENS NNC PartnerCentric PR2020 Razorleaf SecureWon SimpleStrat Tenbound Credentials & Certifications - MBA, Babson College - BS Marketing, Roger Williams University - HubSpot Certified Trainer - HubSpot Certifications (Content Hub, Marketing Hub, Sales Hub, Service Hub, Email Marketing, Inbound Marketing) - AI in Action - Babson Executive Certificate - Graphic Design Certificate, Clark University Technical Skills - Marketing Automation - HubSpot, Pardot, Salesforce Marketing Cloud, Kentico, Keap - CMS - HubSpot, Wordpress - eCommerce - Shopify - CRM - HubSpot, Salesforce, Microsoft Dynamics - Analytics - Google Analytics 4, Tableau, Looker Studio - Sales Enablement - Bigtincan, Sendoso - Agile - Jira, Confluence - Project Management - Asana, Clickup, Monday, Microsoft Project - Office Apps - Google Workspace, Microsoft Teams Industry Experience - B2B SaaS - Telecom - IT Services - PLM - Manufacturing - Municipalities - Multi-Dwelling Communities - Advertising/Marketing - Nonprofit ![ken-headshot-office-web](https://www.allyancemarketing.com/hs-fs/hubfs/ken-headshot-office-web.png?width=1254&height=1254&name=ken-headshot-office-web.png "ken-headshot-office-web") [![allyance-vertical-color](https://www.allyancemarketing.com/hs-fs/hubfs/allyance-vertical-color.png?width=220&height=170&name=allyance-vertical-color.png "allyance-vertical-color")](https://www.allyancemarketing.html/) - [Services](https://www.allyancemarketing.com/services-hubspot-consulting?hsLang=en) - [Pricing](https://www.allyancemarketing.com/en/pricing-fractional-demand-generation-allyance-marketing?hsLang=en) - [Blog](https://www.allyancemarketing.com/blog?hsLang=en) - [About](https://www.allyancemarketing.com/en/about-ken-smith-fractional-head-of-demand-gen-allyance) --- Privacy Policy · Legal · © 2026. 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